Meet: Justin Rhodes

Justin Rhodes 

is the man behind the belt maker brand, Elliot Rhodes. We met him in his shop on the Duke of York Square.

                                              

 

"Belts... but not as you know them"

(Elliot Rhodes' slogan)

                                                
 

 

“It’s all about experimenting for me, we are never standing still, always trying new materials, new formats. Just to try it out, we produced some buckles from Megalodon shark teeth and sterling silver, and it was beautiful, that combination of the prehistoric and the modern.” 

                                                

“Our vision is to change how belts are perceived, so instead of simply being something that keep your pants up, belts should be a means to self-expression like a piece of jewellery or a handbag.”

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“A customer got me in contact with this Argentinean sculptor. She wanted to make her creations into something more saleable, so we worked together to make this collection. Now, instead of putting the sculpture on your table, you wear it around your waist. That’s how I want our belts to be, like another format for art.” 

                                                

 “It’s a buffalo horn buckle on a stingray belt strap. We use all sorts of exotic skins, crocodile, ostrich, python, alligator, shark… right now it’s definitely alligator that is in hot demand.”

                                              

 
... oh, and this is what a 1 million year old fossil shark tooth framed in sterling silver looks like. Makes one h*** of a belt buckle!

Check out Elliot Rhodes belts, buckles and other accessories at www.elliot-rhodes.com